Do you know what The Gentleman's Expo is? It is the neatest men’s club! Do you know what the difference between scotch and bourbon is, how to grill a perfect steak, change your own oil, fix a leaky faucet, start a business, or put together an outfit without asking your wife/girlfriend/mom? These guys can help and they know answers to all these questions. It was an exciting process to create a brochure that would render calmness, audacity and smell of expensive whisky. We must admit that only experienced designers worked on this project to transfer the atmosphere and spirit of their club. The final result was approved by client and it consisted of two versions: newsletter design and a brochure for printing purposes.