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Successful WordPress plugin relies on the smart usage of dozens of key factors. Let’s highlight some of the most important aspects to create and promote a popular tool for business.

1. It is always important to determine the niche before ever start to create the plugin. Some parts of the market share are more in demand than the others, so they can bring more benefits to the developer. Furthermore, the more relevant the sphere of usage is the more downloads, reviews, and feedback you can get. You can’t deploy and maintain a successful plugin if no one uses it, right?

2. The competition is always high in popular niches of WordPress plugins market. It is always a great decision to develop a tool with some unusual and handy features to provide a unique experience for the user. If you succeed to amaze the client, he will remember it and may share his reactions with friends or business partners.

3. Your plugin may be totally free, shareware with some premium features or paid. You’ll need to make more efforts to promote a full premium plugin than the free one, but it will also bring you more revenue. Consider your abilities and plans for the future of the add-on to find the most optimal way to maximize your profit.

4. If you implement any visual appearance features in the plugin, make sure that they aren’t annoying and don’t disturb the eyes. The wrong color scheme, gaudy design choices and general inelegance may destroy any positive impression of the add-on and harm the possible benefits.

5. User-friendliness is in a direct ratio to the plugin’s popularity. This includes how easy the process of installation is. If the user struggles to complete even the very first steps to use your plugin, he may just choose an easy-to-install tool instead of your product. On the other hand, if the plugin can be installed in a few single clicks, it will attract new possible clients. It is also important to highlight the work convenience and the variety of options. Easy-to-work-with plugin with extended functionality can be useful for a wider audience and cover a greater part of the market share.

6. The best and the most popular plugins are urged to be lightweight. High performance, low response time and general optimization are the keys to a successful website. Developers usually replace slow and heavy plugins with light and fast analogs even if they lose in functionality. Notice this fact when you develop your own add-on. Always try to make the product with the lowest resource consumption level possible. Plugin users, website developers, and visitors would appreciate that.

7. It is always a good practice to add the integration with popular APIs (Application programming interface) related to your plugin. E.g., Google Maps is a great choice for booking and rental add-ons. Never forget to ensure compatibility with other plugins and external tools. Such kind of issues is very annoying.

Combine this simple tips with the user- and profit-oriented politics to deploy your own successful, popular and payable plugin.


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