As the digital world is booming, your website needs to be highly SEO-friendly so that the audience can see it. Every passing day, more businesses are coming online, and it’s high time to focus on website SEO and ensure higher rankings to drive better rankings.
If you are new to SEO and looking for tips to set up an SEO-friendly website, then we’ve got you covered. In this post, we will have a look at result-driven tips to set up an SEO-friendly website.
- Use responsive design for mobile devices
- Focus on HTTPS
- Optimize your website for speed
- Create original content
- Create meaningful Meta tags
- Focus on internal linking
- Optimize images and videos
Use responsive design for mobile devices
If you have a business website, then the first thing that you should do is to ensure that your website should be responsive. The era of mobile-friendly websites has ushered in and this ensures that your website can perform well on different devices such as smartphones, tablets, and desktops.
When it comes to responsiveness for different screen sizes, Google gives more preference to this feature. As mobile-first indexing is getting popular, it’s important to focus on building a better responsive website and drive more traction.
Focus on HTTPS
If you’re wondering why HTTPS is important, then here are a few reasons why it’s important to switch to HTTPS. Through improved security protocols, improved customer trust when they are on your website.
Google has already confirmed that HTTPS will be an SEO ranking factor that indicates the level of security when people visit the website. This means that if you have HTTPS in place, Google might rank your business higher than others who haven’t switched to HTTPS-enabled websites. Along with HTTPS, also ensure the website is running the latest version of SSL as well as the CMS.
Optimize your website for speed
While you set up your website, it’s important to check its speed. As we know, the faster the website, the better is its placement in SERPs. Google has already confirmed that they will give more preference to fast websites and also provide them a higher ranking in SERPs.
Google recently revealed that it’s giving priority to mobile-friendly or fast-loading pages when people search on mobile devices. As per Google, if your website loads quickly then you will get a good user experience and your conversion rates will also increase. It’s important to check how many times your business website is suffering from speed bumps and ensure faster page load time for better rankings and conversions.
Create original content
We know that Google loves fresh content and one of the best ways to rank higher is by creating original, useful, interesting, and quality content. It’s true that it will take a bit more time for your site to rank well in SERPs because there are other sites that have been ranking really well with their regular updates.
In order to stand out from the crowd, you can also reach out to guest bloggers or influencers from your business niche and run a campaign on social media channels such as Facebook and Twitter. In fact, you can drive people from other websites where they’re posting about topics related to your industry.
Create meaningful Meta tags
Creating a unique meta tag for your website is one of the best ways to attract Google bots to your site. The more optimized your title tags and meta description are, the better chances you have to rank higher in SERPs.
It’s important to keep in mind that you can’t focus on stuffing as it might be counterproductive as Google will simply ignore those keywords anyway. Make sure you create relevant meta tags so that people can easily understand what your business does sell?
Focus on internal linking
Internal linking can also help you rank higher in SERPs. If you have more pages on your site, then it’s important that you link them together to create a flow that will engage more users on your website.
When Google crawls your website, the first thing that they are looking for is whether all the content available on your website is there because of some reason or not? This means creating an internal structure by adding more pages with relevant keywords will ensure better rankings.
Along with internal linking, optimize your website for a better user experience. As Google is giving more preference to websites that provide a great user experience, it’s important to work on improving the navigation, speed, and other important factors that can help you rank higher in SERPs.
Optimize images and videos
Optimizing all images and video content available on your website will play a major role when it comes to SEO. In order to rank high in search results, make sure you add ALT text to images, create video sitemaps and properly name all the images.
Keep in mind that Google is giving more preference to faster loading websites so it’s important that you optimize all your content really well. Along with this, make sure you’re using social media platforms such as Facebook and Twitter to promote your content. This can help increase organic traffic on your website which will eventually lead to better rankings.
Get started with these tips while you set up your website and rank higher on organic positions. Even if you are a beginner, you can get started with these tips.
With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings (www.ezrankings.org). Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.