In today’s world, nearly every niche is saturated to its capacity. This means that it’s tough for people to decide whether to buy from you or your competitors. They need a good enough reason, but if this reason were always objective, there wouldn’t be any nuance in the business world. The one with the objectively most substantial offer (cheapest, most features, etc.) would always win. Alas, this is not so. Sometimes, people choose businesses because:
- They’re the most credible-looking.
- They’re the easiest to find.
- They are the first to reach out to them.
This is what digital marketing is all about. So, to help you become more competitive by establishing quicker and stronger relationships with your customers, here’s a list of successful digital marketing campaigns you should try.
Set clear goals
The reason why the compass is the primary tool for navigation is that, at the very least, it gives you a direction to head in. Of course, it doesn’t inform you of every river, bog, and ravine between you and your final destination, but it always points you to the true north. This is what setting clear goals is like. You need to understand where you’re going and where you plan to get. Without it, moving your business in the right direction is impossible.
Set KPIs
Next, you need to know if you’re doing well. This is not as simple as you think since your subjective judgment can be clouded. This is why you need KPIs. For instance, you can set your goal to get 1,000 subscribers by New Year. When the New Year arrives, you’ve made it if you have 1,000 subscribers. If you have 1,100, you have exceeded your expectations by 10%. In other words, KPIs give you a chance to quantify your performance.
Know who you’re addressing
One of the most essential things in digital marketing is that you understand your target audience. You see, 100 people willing to do business with you are more valuable than 1,000 who support your business but have no intention of ever engaging. Casting too wide of a net will end up catching no one. It’s better to identify your lowest-hanging fruits (qualified leads) and double your efforts on them.
Focus on your landing page
No matter how you decide to conduct the rest of your digital marketing campaign, your audience will eventually end on your landing page. Regardless if they’ve followed an SEO link on a blog, clicked on the link in your social media bio, or clicked on a link you sent them in an email. So, having your landing page done right is always worth it, even if you have to get a reliable Webflow agency and outsource this task.
Double down on your SEO
Increasing your SEO will not just help you get more traffic; it will also be a significant reputational boost. People trust businesses that rank well. Because they don’t understand how Google algorithms work, they naturally assume that better-ranked businesses have:
- More Credibility
- Better offers
- More authority in the industry
In other words, improving your SEO efforts may be considered a reputational boost worth every penny. Moreover, it’s a scalable solution to your visibility problem, which means that it will make a difference no matter the size of the enterprise.
Set a generous PPC budget
While organic digital marketing is essential, it’s not the only thing that matters. You also need a PPC budget and consider investing in sponsored marketing. Unlike SEO (which takes time to deliver), PPC immediately boosts you. It also provides unparalleled accuracy while targeting your audience and high-cost control for your campaign. Most importantly, it gives you an instant traffic boost, which upgrades your SEO campaign. However, this doesn’t work without a generous PPC budget.
Don’t ignore social media
Social media is incredibly potent, but you have to utilize it correctly. Because you want to be active and responsive, you must hire someone to interact with your audience proactively. Ideally, you’ll hire a social media manager. You may also want to consider a chatbot. Many customers use your social media profile feed and DMs as unofficial customer service. Also, you want to embrace popular culture – engage through memes and witty threads in the comment section.
Take advantage of influencer marketing
Influencers are people who leverage their influence as a social currency. You can pay an influencer for an endorsement and greatly benefit from this decision. Namely, if people trust the influencer in question and the influencer stands behind your brand, you, by proxy, benefit from their reputation. This is why it’s important to avoid choosing influencers to work with merely by their number of followers but focus instead on their influence in your respective niche.
Utilize email marketing
Email marketing is still compelling, with about 4400% ROI. The critical thing to remember is that most digital marketing still relies on email marketing, even with all the more convenient communication methods. It’s also important to mention that email marketing is beneficial in post-sale follow-ups. Overall, the original outreach methods like email and SMS marketing still have much to give.
Test everything
Every time you have an idea, you should test it out in practice. The truth is that while some things look good on paper, you never know which of these ideas will translate into the real world. This is why methods like A/B testing are so brilliant. This way, you can compare two methods (or two approaches to the same method). This way, you see what works better and always have the satisfaction of knowing that your approach is tested in a real environment.
Wrap up
A digital marketing campaign must approach the problem from every conceivable side to yield a successful result. It must employ as many methods as possible and send the same message to the same audience in different formats via different channels.
Multi-channel marketing is the key to success in the modern world because most audiences consume media in different formats. When a message comes in different forms, it gains instant credibility. Also, covering all fronts helps you penetrate every hidden market corner.
