Blogging went from being a hobby for some people to becoming one of the best mediums for content marketing.
Nowadays, a lot of businesses have a blog. They use it to connect with their audience and provide them with valuable content that will spark engagement, discussions and sharing of information.
Most businesses leverage blogs to help further educate and inform their audience so that their audience members are more willing to convert. That’s why creating high-quality content for your blog is simply a must.
However, when it comes to improving blog conversion rates, content isn’t the only factor that matters. You have to realize that your audience members want a seamless experience much like the one they expect to have on your website.
That being said, you’ll have to work on your blog and ensure that it meets user expectations. Otherwise, you won’t favor as high a conversion rate as you’d hoped.
1. Choose the right topics for your blog
As mentioned before, high-quality content is simply a must for your blog but the relevance of your topic is also very important. If your content isn’t relevant to your audience, it won’t matter how great it is.
Boosting blog conversion rates comes down to providing your audience with something they need. In this case, it’s the information contained in your content. Here are a few things you can do to boost your content topic relevance.
- Use unique and compelling titles.
- Make sure that the content covers the topic.
- Try to solve a problem or answer an important question with your content.
- Use the right tone of voice in your blog posts.
- Leverage internal links that lead to additional information or to other relevant content.
When your content has both quality and value, it will be more engaging to your audience. Users that are satisfied with your content are more willing to convert, such as providing their email information, subscribing or even purchasing a product you’re selling.
2. Choose the right design for your blog
For businesses, a blog is usually an extension of the company website that serves the purpose of providing the audience with additional content. As such, your blog must have exceptional functionality and design that users will enjoy.
If not, most of your audience members will simply bounce off as soon as they land on your blog’s pages.
As for the individual bloggers, you should treat your blog like it was your website. That means ensuring that your audience members will be encouraged to stay and explore further.
If you have a WordPress-powered website or blog, you can do most of the tweaking and designing yourself. However, if you lack the proper know-how, you should consult with the professionals instead.
For example, New York website design company can help you design your blog the way you want it, as well as ensure that its functionality meets your audience’s expectations. Also, you can choose from a variety of plugins to add some functionality or tweak a design.
This will boost your blog’s traffic and provide users with an exceptional experience. This will help you boost the conversion rate because people will generally enjoy their time spent on your blog.
3. Use clear CTAs
Call to action (CTA) is one of the most important factors for improving your blog conversion rate. It encourages your audience to take the desired action. In most cases, that action leads to conversion. How you use CTA can greatly impact your conversion rates.
For example, some blogs use above-the-fold or sidebar capture forms to keep them within the eyesight of their audience but at the same time keep the CTA from interrupting users from browsing. After all, you don’t want to be too invasive or it might agitate your audience.
That being said, here are some factors to consider when using CTA on your blog.
- Place CTAs strategically.
- Use clear and precise messages, such as “sign up for more” or “learn more here”.
- Use whitespace to highlight your CTAs.
- Leverage colors for your CTAs that are in contrast with your blog’s layout.
- Use the right button size. Too small and your CTA will go unnoticed. Too large and your audience will be annoyed.
4. Make your blog content shareable on social media
Social media platforms are a great source of blog traffic and qualified leads. By maximizing your social media exposure and outreach, you can greatly improve your blog conversion rates. The first thing you have to do is add social media buttons to your content.
There are WP plug-ins that can help you out with that easily. Enable your audience to share your content on social media but you should do the same, as well. You can always create profiles on relevant social media networks and share your own blog posts there.
By building a strong social media presence, you can also create a meaningful relationship with your audience. For example, you can organize events, contests, giveaways and other social activities to boost visibility and exposure for your blog.
This will also boost your blog traffic if you lead your social media followers back to your blog using a carefully crafted strategy.
You can collaborate with social media influencers and they’ll endorse your products. This can also help boost your conversion rates because social media users tend to trust influencers above anyone else.
Boosting blog conversion rates isn’t as difficult as people believe it to be. All that’s required is a bit of effort and careful planning.
With the right strategy in mind, you can get your hands on as many qualified leads as you need and improve organic traffic for your blog.
Once you have that covered it will be much easier to encourage people to convert provided you have the right content ready for them.
Authors bio: Aleksa is a marketing specialist at Digital Silk that specializes in driving business through digital, visual, and content marketing techniques, currently based in Los Angeles.