Any web page is created to achieve some goal. And whatever the purpose may be – to inform, sell or entertain,  there are different ways of how to reach it. The majority website administrators know what is search engine optimization (SEO); they also know how to attract people to the websites. However, they often do not pay attention to a time frame between a person visiting a website and buying something or just registering in the system.

Conversion rate optimization is called to make the interaction between the visitors and website more pleasant and comfortable. It is the process which increases the possibility that they will convert. There are a variety of factors affecting the rates of conversion, from color choice to layout. Let us have a look at the set of those factors which take part in optimizing a WordPress website for conversions.   

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WordPress Widgets are used for adding the features and content to your Sidebars. The example shows default widgets for tag clouds, navigation, post categories, search etc., which are delivered with WordPress. Plugins, however, often introduce widgets of their own.

The initial purpose of widgets is to provide the user with a user-friendly and simple way to control the design and structure of the WordPress Theme. Nowadays, this feature is common among properly “widgetized” WordPress Themes. This allows the users to include widgets in the footer, header or otherwhere in the WordPress design and structure.

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Comment moderation is a WordPress feature, which is specifically designed to let you manage comments on your website. With this feature, none of the comments will appear on your page without receiving your express approval.

While moderation is traditionally associated with addressing Comment Spam, it can also be applied more generally. Check the Fighting Comment Spam section if you wish to learn more about comment spam.

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With the help of WordPress you can create both Pages and posts. When you are writing something in your blog, you write a regular post. In default setup of a home page of your blog such posts usually appear in reverse chronological order. Pages are for such information as “Contact”, “About”, etc. Thus, page block is being pulled out of traditional blog chronology. Often it presents actually timeless and applicable information about a person or his/her website. Pages will help you manage and organize any type of content.

Besides the already known “Contact” and “About” Pages, another version of common pages is submitted by Legal Information, Copyright, Disclosure, Company Information, Accessibility Statement and Reprint Permissions.

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