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Author: Yevhenii

Building an Email List for Marketing Campaign

posted in Marketing on 13 October 2021
Building an Email List for Marketing

Can an email list be the most effective tool for marketing nowadays? 

It’s the year 2021. Over the last two decades, internet communication evolved at an unimaginable pace.  In the age of messengers, communication apps, and not-as-powerful-as-they-once-were social networks. 

Well, it can.

For business needs, email marketing is the essential tool, which surpasses any other communication form.

It is most effective due to several factors. Email is the most cost-efficient form of marketing. As well as it tends to connect with clients, most interested in your proposals if done correctly. 

What are the rules to abide by and mistakes to avoid? In this article.

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The Main Reasons for Website Localization

posted in Marketing, Website Design & Development, WordPress plugins on 7 September 2021
the main reasons for website localization

To tell you the truth, this topic has no secrets or uncommon knowledge. And when it comes to “why must I translate my site?” there can be no answer except for “money”. Thank you for reading, I hope to see you next time!

Okay, if you are here that means I must elaborate on this problem. The article will give you a detailed explanation on the main reasons for website localization, why site translation can lead to a profit boost, why localization doesn`t equal translation, and what can be your course of action. 

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Cookies and What to Do About Them

posted in Website Design & Development on 7 September 2021
Cookies and What to Do About Them

Imagine your footwear got old and worn. It’s about time for you to buy a new pair. You browse your favorite online shop, but soon you find out that Rad leather boots you liked are quite costly. And ultimately you decide to wait for a payday to make this purchase. But then you see the ads trying to sell you all kinds of shoes everywhere. At Google, at Youtube, at that dorky site with cat pics, and sometimes even in your SMS. Have you experienced something like this? Well, it happens because of cookies.

They are a necessity if you want to interact with a site, sometimes they make the interaction easier, and in some cases, they are watching you. What can you do about them and is that really that bad? In this article.

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Top Free WordPress Plugins You Must Have on Your Website

posted in Website Design & Development, WordPress basics, WordPress plugins on 10 August 2021
Top free WordPress plugins

In 2021 the Internet celebrates its 52nd birthday. Over its not-so-long history, this human invention came a long way from the military intelligence network to the vast and universal tool, capable of exchanging massive amounts of information in a blink of an eye. And now it can force its own rules upon the world, overwhelming the individuals or even whole countries with its enormous collective consciousness.  

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How Online Communities Help to Grow a Business

posted in Website Design & Development on 10 August 2021
Online Communities Help to Grow a Business

The community at its basis has people who share common goals, interests, or attitudes. And online communities are no different from their real-life counterparts. They serve the same purpose. They induce a sense of belonging and help people to make connections.

So, how can an experienced marketer capitalize on it? Building an internet community around something you are good at, you are passionate about, for instance, your product or the service you provide, allows you to communicate with your clients in a more efficient way.

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reCaptcha v2 vs reCaptcha v3 What to Choose

posted in Website Design & Development, WordPress plugins on 6 July 2021
reCaptcha v2 vs reCaptcha v3 What to Choose

The Internet is a dangerous place. Hordes of soulless digital bots are lurking among the Web. And their prey is weak websites. Throwing a newborn, defenseless site to the net is like walking amongst the pandemic while having zero immunity. 

Captchas are tools that provide bare minimum protection, necessary for the site to survive. Without it, the site will be quickly overwhelmed with infectious malware, DDoS(denial-of-service) attacks, different forms of fraud, and data hijacks.

reCaptcha provides means to distinguish between humans and bots trying to gain access to the site. Among its long history, there were quite a few variations of Captcha. But nowadays the most popular systems are reCaptcha V2 and reCaptcha V3.

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Consequences of a Lot of Plugins Installed on the Website

posted in Website Design & Development, WordPress basics, WordPress plugins on 6 July 2021
Consequences of a Lot of Plugins Installed on the Website

Plugins are an essential part of any WordPress project. WordPress itself was built upon the idea of “everyone can create the website they want, even if they never coded before”. And plugins are tools to help you out and make you feel less miserable while you take this endeavor upon yourself.

However, there are tons of them. The wordpress.org alone is reaching the mark of 60 000 plugins and several billion installations. Every one of them brings some sort of functionality to your website.  And you can’t have them all, right?

So, the question is “how do I figure out the optimal number of plugins installed?”. Let’s find it out!

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