A website redesign is a stage that almost any web project goes through. With its help, you can improve the perception of your resource in the eyes of potential customers, increase the speed of your work, and increase the conversion rate and sales volumes.

But, this provided that everything is done correctly, involving experienced specialists in such work. In the opposite case, the consequences can be sad: you can lead to many technical errors and, as a result, lose traffic and positions, on the achievement of which a lot of time and money was spent.

Website redesign includes not only its appearance but also its structure, content, and functionality. In order to avoid possible problems, not damage the site, and make the most of the work carried out, a series of important points must be taken into account during the redesign process.

Which ones exactly? Let’s review these points in more detail.