Nowadays, virtually each site administrator has wished their WordPress website would work faster. However, lots of people, especially those, who lack profound expertise in website development, are scared off by the problems that may occur in case they make any significant changes to their website’s functionality. In reality, though, this process is not as scary as it may appear. In fact, one can improve their site’s loading speed from 1.61 to 583 milliseconds in less than a couple hours of work. This process will not require tons of effort – by installing a bunch of plugins and fixing a couple of simple errors you can receive a 70.39% improvement. Mind this, no visual changes will be made in this case, so your website’s design will remain the way you intended it to be.
The 2009 Akamai study suggests that 47% of website visitors find it ok if it takes about 2 seconds for a page to load, however, in case a page loads in more than 3 seconds, 57% of visitors are very likely to abandon it. Furthermore, there’s a series of case studies that have confirmed that loading time has a considerable impact on sales.
