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Category: Marketing

Outsourced IT Services: A Smart Move for Fast Business Growth

posted in Marketing, News on 10 July 2025
Outsourced IT Services

Running a business in today’s digital world comes with increasing IT demands. As your company scales, managing technology in-house can become overwhelming, expensive, and time-consuming. But there’s a better way—outsourced IT.

Companies that embrace IT outsourcing report up to 15% cost savings, improved operational efficiency, and faster access to new technologies. This article explores how outsourcing your IT needs can help accelerate growth while freeing your internal team to focus on what really matters.

At BestWebSoft, we understand the power of smart digital tools. Let’s dive into how outsourced IT can support your success.

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Why Emails End Up in Spam

posted in Marketing, Website Design & Development, WordPress plugins on 5 October 2022

Inform the client about a new service, invite them to an event, and tell them that the goods have been delivered to the store. All of this is done through email marketing. But emails do not always reach the recipients. Instead of being in the inbox, they end up in spam, and this further damages the reputation of the business.

We explain why emails end up in the Spam folder and how to fix it.

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How to Perfect The Art of Popups

posted in Marketing, WordPress basics, WordPress plugins, WordPress tutorials on 27 May 2022
How to Perfect The Art of Popups

Great advertisements enhance the user experience instead of disrupting it.

By their nature, advertisements are interruptions. This is true whether it’s a multi-million-dollar Super Bowl ad or a fifty cent click on a search engine link.

But that doesn’t mean ads need to be intrusive or disruptive – though many of them are. The very best advertisements add value to the user experience, letting it become something greater than it would be otherwise.

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Principles of Landing Page

posted in Marketing, Website Design & Development on 14 April 2022
Principles of Landing Page

A landing page is a separate web page designed solely for a marketing or advertising campaign in digital marketing. It’s the location where a visitor “lands” after clicking on a link in an email or ads from Google, Facebook, Instagram, Twitter, or other websites.

Unlike web pages, which usually have multiple purposes and promote research, landing pages have a single emphasis or goal, referred to as a call to action.

Landing pages are the ideal tool for raising the conversion rates of your marketing campaigns and minimizing the cost of gaining a lead or sale because of this concentration. And therefore, a must for making business in the Web.

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Building an Email List for Marketing Campaign

posted in Marketing on 13 October 2021
Building an Email List for Marketing

Can an email list be the most effective tool for marketing nowadays? 

It’s the year 2021. Over the last two decades, internet communication evolved at an unimaginable pace.  In the age of messengers, communication apps, and not-as-powerful-as-they-once-were social networks. 

Well, it can.

For business needs, email marketing is the essential tool, which surpasses any other communication form.

It is most effective due to several factors. Email is the most cost-efficient form of marketing. As well as it tends to connect with clients, most interested in your proposals if done correctly. 

What are the rules to abide by and mistakes to avoid? In this article.

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The Main Reasons for Website Localization

posted in Marketing, Website Design & Development, WordPress plugins on 7 September 2021
the main reasons for website localization

To tell you the truth, this topic has no secrets or uncommon knowledge. And when it comes to “why must I translate my site?” there can be no answer except for “money”. Thank you for reading, I hope to see you next time!

Okay, if you are here that means I must elaborate on this problem. The article will give you a detailed explanation on the main reasons for website localization, why site translation can lead to a profit boost, why localization doesn`t equal translation, and what can be your course of action. 

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