
The community at its basis has people who share common goals, interests, or attitudes. And online communities are no different from their real-life counterparts. They serve the same purpose. They induce a sense of belonging and help people to make connections.
So, how can an experienced marketer capitalize on it? Building an internet community around something you are good at, you are passionate about, for instance, your product or the service you provide, allows you to communicate with your clients in a more efficient way.
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