WordPress is ready to embrace search engines straight out of the box. Your aim is to gather the information that the search engine needs to include your site within its database as well as to help the search engine crawl your site. For this purpose, WordPress` functions and features guide a search engine through the pages, categories and posts.

WordPress provides a number of built in search tools aimed to optimization. It includes the ability to create permalinks, to use .htaccess, pinging and blogrolling. Also, there are different hacks and third party plugins useful for search engine optimization (SEO). Read More…

Any web page is created to achieve some goal. And whatever the purpose may be – to inform, sell or entertain,  there are different ways of how to reach it. The majority website administrators know what is search engine optimization (SEO); they also know how to attract people to the websites. However, they often do not pay attention to a time frame between a person visiting a website and buying something or just registering in the system.

Conversion rate optimization is called to make the interaction between the visitors and website more pleasant and comfortable. It is the process which increases the possibility that they will convert. There are a variety of factors affecting the rates of conversion, from color choice to layout. Let us have a look at the set of those factors which take part in optimizing a WordPress website for conversions.   

Read More…

WordPress Widgets are used for adding the features and content to your Sidebars. The example shows default widgets for tag clouds, navigation, post categories, search etc., which are delivered with WordPress. Plugins, however, often introduce widgets of their own.

The initial purpose of widgets is to provide the user with a user-friendly and simple way to control the design and structure of the WordPress Theme. Nowadays, this feature is common among properly “widgetized” WordPress Themes. This allows the users to include widgets in the footer, header or otherwhere in the WordPress design and structure.

Read More…

Comment moderation is a WordPress feature, which is specifically designed to let you manage comments on your website. With this feature, none of the comments will appear on your page without receiving your express approval.

While moderation is traditionally associated with addressing Comment Spam, it can also be applied more generally. Check the Fighting Comment Spam section if you wish to learn more about comment spam.

Read More…