Search engines aim to collect as much information as possible when crawling your page. And meta tags are what help them.
They look for data that isn’t visible to the front-end user in addition to the title, headings, body of content, URL, and other on-page SEO components. Meta tags are the name for this type of information.
Meta tags, according to Google, are another technique for site owners to inform search engines about their sites. The meta description, author, document type, language, copyright, and any other important information about the site could be included in these tags.
Because meta-tag data is not included in the normal WordPress installation, site owners must manually add it. They can do it manually or with the help of WordPress plugins by adding meta tags to their theme’s template files.
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